Ag nanoparticles (NPs) are fabricated on the cross-section of green emitting quantum wells (QWs). The effect of the dipole polarization orientation on the localized surface plasmon (LSP)-QW coupling can be studied by setting the incident direction of the electron beam parallel to the plane of the QWs. Cathodoluminescence (CL) measurements on the QWs show that the intensity with the Ag NPs is enhanced 6.1 times compared with that without the Ag NPs. Total energy loss profiles for an electron beam in the GaN and Ag NP are accurately simulated using a Monte Carlo program (CASINO). The orientations of the in-plane dipoles in the QWs can vary from 0째 to 360째. Through a two-step simulation process using the three-dimensional (3D) finite difference time domain (FDTD) method, the weighted average of CL intensities are simulated for QWs with the Ag NPs. The simulation results agree well with the experimental results. Lastly, the dipole orientation dependent LSP-QW coupling process is discussed.