We report the synthesis of a series of ferrocene amphiphilic donor–π–acceptor dyes, with the general formula (Fc-CHCH-HetNC₁₆H₃₃)⁺ X⁻ [where: Fc behaves as the donor group, a double bond as the π bridge, and 2-,4-pyridinium and 4-quinolinium as the potent acceptor groups (2a–b and 4, X = Br⁻ or BF₄⁻)], in good overall yields. Together with their neutral counterparts (6a–b and 7), the photophysical and electrochemical properties of these compounds were investigated by means of UV-Vis spectroscopy and cyclic voltammetry. The optical and electrochemical band gaps of these dyes were calculated, which indicated that 4 has the lowest bandgap value. Time-dependent DFT calculations indicate that the lowest energy absorption band displayed for these compounds has mainly metal-to-ligand charge transfer character, with the HOMO–LUMO electronic transition being the main contribution.