The indenyl effect has been introduced to pentadienyl (“open cyclopentadienyl”) chemistry by preparation of the phenylmethallyl (“open indenyl”) ligand oIndMe. The reaction of its potassium salt K(oIndMe) with [(η5-C5Me5)RuCl]4 afforded the sandwich complex [(η5-C5Me5)Ru(η5-oIndMe)] (1), which, upon treatment with PMe3, CO, and 2,6-dimethylphenyl isocyanide (CN-o-Xy), easily underwent η5–η3 hapticity interconversion and formed the complexes [(η5-C5Me5)Ru(η3-oIndMe)(L)] (2, L = PMe3; 3, L = CO; 4, L = CN-o-Xy). In these complexes, the η3-bound phenylmethallyl ligand adopts an anti-conformation with regard to the relative positions of the phenyl and methyl substituents. For the PMe3 complex anti-2, slow conversion to the syn-isomer was observed, and this equilibrium reaction was monitored by NMR spectroscopy at 50 °C to determine a first order rate constant of k323 K = 6.57 × 10−6 (± 0.02 × 10−6) s−1 and an activation barrier of ΔG° = 26.8 kcal mol−1. DFT calculations afforded a stabilization of syn-2 and syn-3 by ΔG298 = −1.54 and −1.74 kcal mol−1 over the respective anti-isomer.