A mild and novel palladium(II)-catalyzed domino Heck/Suzuki α,β-diarylation-reduction of a dimethylaminoethyl substituted chelating vinyl ether was developed by using electron-rich arylboronic acids in combination with p-benzoquinone. Based on the preparative results, a catalytic cycle is proposed. Further, highly regioselective palladium(II)-catalyzed α- or β-monoarylation of the chelating vinyl ether was achieved using either a bidentate ligand or by employing ligand-less conditions.