This research aims to study the factors influencing energy saving intention and behavior of households. This study applied the behavioral reasoning theory (BRT), adapting it by integrating household norm as a factor in the global motives (including attitude towards energy saving, perceived behavioral control (PBC) and household norm). A mixed-mode survey (online and paper-based) was implemented to collect data from households, and partial least square structural equation modeling was used for data analysis. The results show that the BRT framework is useful to enhance the predicting capability for energy saving intention and behavior. Reasons-for (financial and environmental benefits) played a strong significant role affecting global motives, and energy saving intention, while reasons-against (energy saving cost), caused negligible impacts. This research also authenticated the significant effects of the global motives on energy saving intention. Another significant result was that household norm had strong impacts on both energy saving intention and behavior and contributed considerably to energy saving behavior prediction.