A broadband near-infrared (NIR) emission from Bi-doped lithium aluminum germanosilicate glasses is observed when excited by an 808 nm laser diode (LD). The intensity of the NIR emission increases primarily, and then decreases with increasing GeO2 concentration. The optimized composition is 13Li2O–23Al2O3–20GeO2–43SiO2–1Bi2O3 (mol%). The peak position and intensity of the NIR emission depend strongly on excitation wavelength. We attribute the emissions at 1100 nm and 1260 nm to 3P1 → 3P0 transition of Bi+ and 2D3/2 → 4S3/2 transition of Bi0, respectively. The proposed model explains the observed NIR luminescence phenomena of Bi-doped glasses and fibers, which was previously unknown.